Warner Music has inked a deal with rising star MC Meno K, the company tells Billboard. The signing comes on the heels of the Brazilian artist releasing a new feel-good baile funk single, “Motivos Pra Sorrir” (“Reasons to Smile”), on Thursday (March 5), alongside MC Brinquedo and DJ Oreila. According to the press release, the signing comes as MC Meno K becomes the most-streamed male artist in Brazil on Spotify, with 23.6 million monthly listeners on the streaming platform.

“I’m very happy with this moment and everything that’s been happening in my career,” MC Meno K says in a statement. “Signing with Warner Music is another important step and gives me even more motivation to keep sharing my truth, my story, and the sound of where I come from with an ever-growing audience.” 

Born Kauan Soares in Porto Alegre, located in southern Brazil, MC Meno K gained recognition for his genuine depiction of life in the country’s urban areas. By fusing Southern funk with Rio de Janeiro’s funk carioca style, he crafted a sound that stands out.

His rise to prominence began in 2020 as an adolescent, with 20-million-stream hits like “Camisa do Grêmio,” with DJ Neeh, and “Camisa do Flamengo,” with DJ 2L da Rocinha. Now, the 19-year-old artist remains a fixture on the Spotify charts, this week coming in at No. 74 on the Weekly Top Artists Global and other chart appearances.

“The signing of MC Meno K marks an important moment for Warner Music.  He is an artist with a strong identity, a highly authentic perspective, and a significant reach — qualities that make him one of the most relevant names in today’s scene,” says Leila Oliveira, president of Warner Music Brazil. “Urban music is a core pillar of our strategy, and its creative strength in Brazil is reflected in talents such as Meno K.  We are excited to partner with him to further grow his career, strengthening the presence of funk in Brazil and around the world.”

Listen to “Motivos Pra Sorrir” below: